30.01.19

BMH BRÄUTIGAM ADVISES CROSSENGAGE ON SERIES-A FINANCING ROUND

BMH BRÄUTIGAM has advised the Berlin enterprise CrossEngage, which specialises in marketing technology, on the closing of a medium-sized seven-figure Series-A financing. As a customer data and engagement platform CrossEngage combines a real-time capable platform for customer data with cross-channel campaign management and as such allows for individual and consistent brand communication. Numerous prominent companies (among them the DB Vetrieb GmbH, HelloFresh, Limango or Finanzcheck) are already relying on the Berlin digital start-up.

The current investors Project A, Earlybird, Vorwerk Ventures, Cavalry Ventures, 42CAP und VC Fonds Kreativwirtschaft have increased their shares in this financing round. Furthermore the circle of investors grew with the British growth investor Columbia Lake Partners joining in. With the fresh capital CrossEngage will advance product development, like e.g. AI-based campaign management, as well as the expansion in Europe. Background: BMH BRÄUTIGAM is pleased to have further deepened its client relationship with CrossEngage and to have repeatedly assisted with a financing round in addition to providing ongoing advice. The experienced founders Manuel Hinz and Dr. Markus Wübben succeeded in convincing prominent customers and renowned investors alike of the business model. Over the past year, CrossEngage was able to successfully strengthen its excellent position in the highly competitive and booming Berlin market for marketing technology. Team BMH BRÄUTIGAM: Bastian Reinschmidt (Lead), Tina Schmidt, Alexander Sustal (all Venture Capital)