BMH BRÄUTIGAM advises contentbird on acquisition of Contilla Creator

BMH BRÄUTIGAM has advised digital company contentbird on its strategic acquisition of Contilla Creator, the leading software provider for interactive content formats.

Contentbird was founded in 2012 by Bastian Bickelhaupt and Nicolai Kuban and already supports hundreds of companies in significantly increasing the efficiency of their marketing through interactive content formats with its software and services-based content marketing method. The company takes care of all the relevant steps, from content strategy, research, planning and creation to distribution, analysis and monetization. In the battle for greater digital visibility and brand awareness, more trust and stronger customer loyalty, more and more companies are recognizing the significant added value of interactive content formats over traditional advertising formats. Two out of three consumers trust content more than advertising. Moreover, interactive elements such as product finders, advent calendars, quizzes, betting games or dynamic graphics generate far higher dwell times, share rates and click-through rates than classic text or static content. With the takeover of the Contilla Creator from contilla GmbH, provider of the already hundredfold used software for interactive content formats, contentbird gains more than 80 well-known enterprise customers of different industries (among them toom Baumarkt, AO Deutschland, Vaillant, Fressnapf or Siemens) and strengthens its market-leading position in the content operations software segment. The product will be integrated as a new module "contentbird Convert" into the existing contentbird offering.                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Background: The BMH BRÄUTIGAM team regularly advises on the acquisition and sale of companies and especially startups, not only in the context of financing rounds but also in M&A transactions. We are pleased to now accompany contentbird on acquisitions and on its growth course, in addition to providing ongoing advice.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Team BMH BRÄUTIGAM: Bastian Reinschmidt, Till Wansleben (both Venture Capital/M&A)