BMH BRÄUTIGAM advises SIGNA Innovations on entering into the Berlin Startup store2be
BMH BRÄUTIGAM has advised SIGNA Innovations on a seven-figure financing round of the Berlin startup store2be.
The Berlin online platform, which was founded in 2015, specialises in brokering free retail space for advertising purposes to companies and has obviously thus discovered a gap in the market. Department stores in particular often have the problem that the sometimes huge areas cannot be continuously used profitably. Under the management of the three founders Sven Wissebach, Peter Gundel and Emil Kabisch, the company is the leading marketer of promotion, pop-up and special offer space in Germany, Austria and Switzerland with currently almost 3,500 bookable locations in shopping malls, airports, train stations, retailers or public spaces. store2be receives a service fee for each rental - the actual rent for the event space flows directly into the stationary retail trade. store2be has only recently been awarded the European Retail Innovation Prize. In addition to the brokering of retail space, store2be analyses the businesses and by using a WLAN-based technology to measure reach, customer contacts, interactions or length of stay makes the success of live marketing measurable for the first time.
In addition to the previous investors Project A Ventures, Hevella Capital and the IBB Beteiligungsgesellschaft (via VC Fonds Kreativwirtschaft Berlin) SIGNA Innovations, the venture capital arm of the SIGNA Group, is now also participating in the financing round. So far the company has been able to raise around seven million euros this way.
Background: The contact to SIGNA Innovations has been established through our activities at VeeCee Berlin, a network of young VC investment managers, as well as through our real estate practice, which has been advising the SIGNA Group on real estate and M&A transactions for many years. BMH BRÄUTIGAM is pleased to further expand and strengthen its client relationship with SIGNA.
Team BMH BRÄUTIGAM: Dr. Alexander Wulff, Dr. Julian Schroeder, Janina Erichsen (all Venture Capital)