BMH BRÄUTIGAM ADVISES SIGNA RETAIL ON THE ACQUISITION OF ONLINE MARKETPLACE MYBESTBRANDS.DE
MYBESTBRANDS is the biggest online fashion mall for premium und luxury fashion with approximately one million regular users, more than two million app downloads and a mobile traffic share of 75 percent.
BMH BRÄUTIGAM advised SIGNA Retail on the acquisition of the online marketplace mybestbrands.de. MYBESTBRANDS is the biggest online fashion mall for premium und luxury fashion with approximately one million regular users, more than two million app downloads and a mobile traffic share of 75 percent. Acquirer is SIGNA Luxury Marketplace GmbH, a company of SIGNA Retail group (inter alia Karstadt Warenhaus, The KaDeWe Group, Karstadt Sports, Outfitter, dress-for-less). SIGNA Luxury Marketplace GmbH acquires 60 percent of the shares while the residual shares remain with the management around founder and CEO Jörg Domesle. With this acquisition, SIGNA Retail expands its leading position with regard to the retail sector of premium and luxury fashion in Germany and Europe. Within the stationary sector, The KaDeWe Group with its three premium department stores KaDeWe in Berlin, Alsterhaus in Hamburg and Oberpollinger in Munich already is the uncontested market leader. With MYBESTBRANDS, this position is now confirmed regarding the digital sector. FOR BMH BRÄUTIGAM, this marks the fourth successful M&A deal for the SIGNA Retail group in the course of one year. Team BMH BRÄUTIGAM: Boris Reschucha (leading), Dr. Andrea Reichert-Clauß, Tina Schmidt, Katharina Erbe, Dr. Daniel Moussa, Dr. Matthias Rüping